Integrated Marketing Communications – FedEx

Part 1: Integrated Marketing Communication Strategies (IMC) for FedEx IMC Campaign: Take the drama out of delivery In 2011, FedEx launched an integrated advertising campaign, “Take the Drama Out of Delivery.” The campaign aimed to highlight the importance of every delivery (FedEx Newsroom, 2011). The campaign was focused on …

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Industry Analysis and Competitive Advantage

Define the term hyper-competition with an example. Identify a firm that competes in a hypercompetitive industry. It is the extreme environmental turbulence with markets and industries experiencing a constant attack on competitive advantage and with strategies to cope with such circumstances (Kessler, 2013, p. 359). For example, a fast-food …

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United States v. Hall, 47 F.3d 1091 (11th Cir. 1995)

What was the Court of Appeal’s decision? In the U.S. v. Hall, 47 F.3d 1091 (11th Cir. 1995), the Court of Appeal ruled that Hall conducted an infringement, thus liable for conviction. The sentencing happens within the statutory limits of the crime. Hall had conspired with Iran, an ‘enemy’ …

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BUS 623 Strategic Workforce Planning Assignment

For the next 12 months, the first step is to use past data to assess demand changes and company labor capacity. It is crucial to identify specific seasons when the company is likely to experience high demand. The next step should be to determine the main objective for the …

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Reinforcing Culture through Human Capital Development: Beefsteak’s Case

Globalization has increased interest in human resource management and its transferability. Today, companies have to hire employees who can meet standard expectations that boost competitiveness and profitability. Organizations accomplish their mission by aligning human skills and knowledge with job positions. The process of sourcing for employees, assessing their capabilities, …

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Marigold Dairy Corporation Case

Do you approve of this marketing plan? As a senior vice president for Marigold, I would approve the marketing plan. I would have thought about the benefits to society and the company. Malnourished mothers in areas stricken by civil wars and drought can feed their children this milk and …

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Bridging the Gap between Needs and Care for People with Learning Disabilities

Unlike many years ago, people living with learning disabilities have numerous support systems and health services today. Governments and several non-profit and profit organizations have developed many policies and initiatives to improve mental health services. Yet, there is still an immense gap between ideal services and what patients and …

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